Dion Gonzales

Vice President of Product Development

In over 20 years experience in business development within the gift card/loyalty, credit card processing and high tech industries, Dion has demonstrated the vision to create new niche markets and the leadership to execute new product development in emerging and startup companies.

As CEO of 1to1 Loyalty, Dion helped many companies launch rewards program based CRM initiatives with a focus on database marketing. Prior to 1to1, Dion created a highly successful new service in business outsourcing in his role at Catuity and Vitesse Worldwide, a global services firm that designs and delivers hardware, software and services allowing processors, acquirers, issuers, and independent sales offices (ISOs) to operate their card and merchant portfolios more profitably.

He also held management and sales roles at Cardservice International, an industry leader in credit card processing for traditional and internet businesses, and Digital Interactive Associates, a venture capital firm specializing in raising capital for bleeding edge technologies.

Dion has been interviewed and quoted by leading payments processing publications, including The Nilson Report and CardFlash and is a member of the National Association of Payment Professionals and the Loyalty Training Workshop of the Direct Marketing Association. He graduated from the University of Colorado in Arts & Sciences.