Google+ has some amazing numbers – 90 million users since June 2011. However, once businesses are set up, the activity slows, with little content and few conversations. Is this because when they do post, businesses are posting the same article or information on Google+ that they’d already posted to Facebook? It seems businesses just haven’t yet grasped the benefits of Google+. Do businesses have different circles too? Probably. Information provided to a group of suppliers ought to be different than the digital and social interactions with potential and existing franchisees. This is what Google+ is all about—and it’s pretty cool!

Google+ has other advantages too, including larger post size, as well as being able to edit a post after-the-fact. The power to edit/retract a post to correct a typo or a fat fingered date is a big plus. While Google+ is the new kid on the social media block, they’ve baked in many of the features businesses especially have been clamoring for. And let’s not forget the clout Google brings to the table. The impact of the tight integration with Google search is formidable. For this reason alone, businesses can’t really afford to ignore Google+. Wise marketers will spend some time thinking how to leverage Google+ advantages appropriately.

Similarly, while most businesses today have a Facebook presence, there are still a lot of fence riders out there. Yes, there have been some successes, but overall these are still random and few. Most businesses haven’t really gone beyond using Facebook as an additional advertising channel. The result is businesses generally aren’t reaping the benefits of social in general—but that’s because they aren’t making this massive social platform work for them. Facebook’s inherent value is the ability to actually listen and interact with their customers—where they are already digitally congregating. For example, eMarketer reported a study from A.T. Kearney which revealed 56% of the top 50 Facebook brands did not respond to a single customer comment*. Really? Using Facebook as a digital billboard for unidirectional blast messaging, and as a cheaper alternative to paid advertising cheats businesses out of what social could be.

To add to the brand, regardless of the platform, social strategies need to be more than one-way advertising blasts. Savvy businesses think interactive when they ponder their social strategies. Social describes not just the technologies but the mindset of reaching out and interacting. Besides growing more rabid fans, social is also a great way to get service and product insights REAL TIME. But organizations have to pay social more than a passing interest. Businesses will not realize the true value of Google+, Facebook, Twitter, Pinterest, etc., until they recognize the true value of social.

Here at ProfitStreams, we believe the promise of social can only be realized if the tool is used to facilitate bi-directional communications. From our vantage point, social is an investment strategy. Businesses will only see benefits from social by making social connections as part of an extended relationship, and investing time and money to making the social experience fruitful for the brand, and engaging for the customer. Only then will social marketing messages travel as intended in our increasingly connected digital social marketplace

*eMarketer: http://www.emarketer.com/Article.aspx?R=1008873&ecid=a6506033675d47f881651943c21c5ed4

A quick Google search turns up thousands of social media statistics and myths. We’ve corralled the most cited and shared our spin specifically for restaurants.

Myth #1: Social Media is just a fad

Really? Clearly, this is not the case. Social Media is not only influential, it’s gaining momentum daily. The numbers tell the story fairly concisely: 800 million Facebook users—if Facebook were a country, it would be the third most populous only behind China and India! With over 135 million users for LinkedIn, it would rank as the 10th largest nation in the world in front of Germany, France and England! Twitter has surpassed 100 million users and Google+ has amassed 40 million users in just six months.

It’s not just the numbers of who’s in, but also what Social Media users do. To begin with, they spend nearly 5 ½ hours each month engaged in their site of choice.* Again, doing the math helps demonstrate the magnitude of this influence: 800 million for 5.4 hours each month is upwards of 43 billion hours—yes, that’s a rough equivalent of 6,000 human lifetimes EACH MONTH. Social media is BIG!

Influence? Social Media is the #1 activity on the Web. Nearly all socially connected companies count LinkedIn among their recruiting tools.** More than half of all consumers who have become a fan of a brand on Facebook are likely to recommend that brand. The power of Social Media for the restaurant space is massive—not only do Social Media users dine out more often, they are more likely to become return customers! Quite simply, Social Media has changed human interaction irrevocably, with 57% of people citing Social Media as their primary communications conduit.***

Myth #2: Social Media is only for the “younger generation”

While those born after 1980 may have been first to embrace social media, its usage has spread among all age groups and income brackets. In fact, more than half of all social network users are 35 and older. Facebook alone reports 35% of their users are 45 or older, and the 45+ crowd isn’t just exchanging photos of their grand children. This isn’t just a Facebook phenomenon either. Twitter reports 28% of their users are 45 and up. Social media usage distribution is confirmed by income as well: just over 30% are in the $25-50K income range, but over 40% of users earn between $50k-$100K.**** Social media is increasingly being embraced. For many, social media has become part of their life, not just a nice to have.

Myth #3: Choosing to opt out is a viable option

Ignorance is not bliss. Opting out simply means lack of awareness. Customers talk about businesses—good and bad—whether the businesses are listening or not. Customers talk to friends, family, and even to people they only know via social media! It was once common wisdom that satisfied customers talked to just two others, while dissatisfied customers will shared their poor experience with 10 others. It’s not hard to imagine how quickly news travels when you are digitally connected, and your friends and family are too. Word of mouth is larger and faster than ever before. This same connectedness can and does increase business faster than ever too. Peer recommendations are extremely important today, and influence not just where to shop, what to buy, but also help finding out about where to eat.

Myth # 4: Bad reviews are always bad

Every restaurant has experienced an opportunity to turn a bad situation into a good one. This truism holds fast in the social space too. If handled properly, socially savvy businesses can not only recover, but they have an opportunity to turn a naysayer into a raving evangelist. The trick, however, is to respond quickly and authentically. That’s why smart businesses listen to what’s being said — good and bad. Simple automated tools can be deployed to monitor what’s being said to enable quick responses. Especially in the restaurant space, listening to customers provides valuable feedback on all aspects of a restaurant’s operations, including food quality, service and maintenance.

Myth #5: I don’t have time for social media

Make time. While restaurants usually focus on the dining experience, successful restaurateurs in the new media era invest their energies in social media because it saves time and money elsewhere in their businesses. A small fraction of traditional marketing falls results in a new relationship or sale. Social media, on the other hand, allows restaurants and other businesses to connect with those customers who have already engaged. In this context, social media helps build a more robust fan base — and this in turn, puts these customers into an advocacy role. They don’t just support a business, they bring friends and tell their families too. While social media shouldn’t be a business’ only marketing, there is no question that it is an appropriate and effective complement to other marketing activities. With the continued slow growth of the economy, every customer counts, and social helps make the connection meaningful.

Simply put, restaurants — from franchises, independents and chains—need to include social media as part of their overall marketing strategies. Social media isn’t going away. It’s apparent the competition is using these tools, and increasingly customers have come to expect social media as part of the way they interact and make decisions about where to spend their money.

Successful restaurateurs will find ways to use social media.

* HubSpot – Social Media Data Stacks 2012
** Social Media Revolution- Erik Qualman http://www.youtube.com/watch?v=x0EnhXn5boM
*** thesocialskinny.com/100-social-media-statistics-for-2012/
*** Socialwayne.com/category/social-media/

SMS Marketing (also called Text Messaging) offers a quick and convenient way to reach large numbers of Consumers, especially with time sensitive information and offers. ProfitStreams Closed-Loop Marketing platform leverages SMS marketing as well as other Social Media tools to help Merchants create powerful call-to-action messages.

To be effective, SMS Marketing requires a defined strategy which follows some best practices. Although it can be a valuable tool, SMS Marketing can turn off otherwise loyal Consumers. Here are a few basic, common sense rules to follow as you layout plans for building an SMS Marketing campaign:

1. Don’t Spam – This means getting permission first. No one likes receiving unsolicited messages. When you ask Consumers to join, be clear about what they will receive. The second part of this rule is always offer a clear way to unsubscribe from future messages, such as replying with “STOP”.
2. Give Consumers an Incentive – No one wants to give something for nothing. An easy way to enroll Consumers into an program is to offer some tangible incentive, such as a first-message discount for giving their mobile number.
3. Identify Yourself - This may sound obvious but you need to state up front whom the information is coming from. It’s also a good idea to stay with a consistent format for each communication.
4. Send only what you say you’ll send – People may ignore emails and throw direct mail pieces in the trash without reading them. Text messages, however, are read. Some studies show that over 95% of text messages are read within a few minutes of being sent. So treat your Consumer’s personal mobile number with respect.
5. Think about what you’re sending – Does it fit with what you promised you would send? It can be a fine line. If your Consumer expects information on special menu offering, it may be OK to talk about a special lobster offering. If this isn’t what they expected, you may create a frustrated Consumer who wants to unsubscribe.
6. Be brief but be clear – The content of a text message should be much different than an email message or Facebook posting. Be as brief as possible but not so brief your message isn’t clear. Remember it is about relevancy and immediacy with Text Messaging. In addition, don’t use clever (or not so clever) abbreviations.
7. Know the Rules – Beyond just the common sense guidelines listed here, there are industry associations and local regulations that provide guidelines for SMS Marketing. Associations such as the Mobile Marketing Assn. (http://mmaglobal.com/) where you can find additional information
8. SMS messages don’t last forever – A big difference between SMS messages and email messages is their “shelf life”. I can save, file, and forward an email. If I get an email announcing a special event, I can save it for later reading. An SMS message, however, will quickly be erased and quite possibly forgotten. This means an SMS message announcing a “drink special tonight” has a greater probability of being acted upon than one announcing “Special Dinner Menu” two weeks in the future.
9. Don’t Spam – This is important enough that it bears repeating. A successful SMS Marketing strategy requires building long term relationships with Consumers. This is a lot easier if they don’t feel they are receiving too many messages.

Following a few simple guidelines, SMS Messaging, in concert with other Social Media tools, can help your business by delivering timely and targeted communication to your Consumers. And with the right kind of message, your Consumers benefit by receiving welcome information.

We are very pleased to announce the availability of our Closed-Loop Marketing (CLM) platform!

This landmark platform is ready for restaurant industry Merchants to use—providing single view of their Consumers, and only one database to manage! We take information from different applications or programs such as gift cards, loyalty and reservations, and combine it with data from the POS to gain insights into Consumer behavior and preferences. All of this information “fuels the loop” in our innovative platform. With these insights, for the first time Merchants can really know the value each Consumer brings and can create automated, targeted marketing to stay top of mind with their Consumers.

While it sounds logical and straightforward, the reality is this technology took some time to build, so we’re excited for this accomplishment but we’re already working to take our Closed-Loop Marketing (CLM) platform to the next level.

What we’re all about

Our CLM platform allows Merchants to bridge online to offline, or connect clicks-to-bricks.  So in other words, we help find Consumers, create a call to action, learn about their behaviors or preferences, and then remind them to come back with relevant communication and offers. In restaurant speak – we get butts in seats, more often and spending more!

The list of applications within our CLM is growing, but the ones available now include:

1. Loyalty
2. eGift
3. Guest Management which includes:
   • Reservations
   • Wait List
   • Mobile Notification
   • Table Management
4. Online Ordering

The loop continues to grow stronger and stronger as new Consumer information is gathered.  So how does all this information end up in one place to manage? revenuePWR™ sits at the core of our Closed-Loop Marketing platform, and integrates the data from different applications and allows Merchants to sort and segment their Consumers. In addition to the power of having all your information in one place, revenuePWR™ also allows you to do a ton more.

Additional features and functionality:

• Intelligent Marketing Engine (iME): sort and segment Consumers
• eMail: connect with Consumers in a cost-effective manner
• Text Messaging: mobile marketing to connect immediately with people on the go
• Social Media Manager: engage with your community in Facebook and Twitter – all in one place!
• Landing Pages: engage consumers and track effectiveness of marketing efforts
• SEO Services : SEO web page templates, applications link creation for placement on your web page, and Local Search enhancement

What it means to you

What does this announcement mean? It means no more waiting… the technology is deployed with some early adopters and we’re working to find more. We are making this technology available to all restaurants to stay competitive and drive sales!

What to expect

Our earliest adopters will be intimately involved with their POS dealer and ProfitStreams initially. As we expand the program, more of the process will be automated and streamlined, but for now we want to make sure it meets and exceeds expectations with more to come!

Pricing and implementation

We have several pricing options to meet different budgeting needs. In addition to a base licensing fee, choose “pay for performance” or fixed fee options are available. Our sales team is happy to discuss pricing in more detail and give you a demo of our platform.

Want to learn more?

Ready to make more money?! Call (888.502.6808), email, send a carrier pigeon or an owl – or just tell us how to contact you.

Our platform puts world class marketing affordably in reach!  Join the adventure with ProfitStreams!

At RetailNow, a large industry conference this year, we took the opportunity to ask people why they belonged to RSPA, the premier POS industry association.  We wondered what the attraction was around RSPA and if it was worth all the time and money for membership and to attend events.  After all, some have been RSPA members for over 20 years, so what keeps them coming back?

To answer the question, “Why RSPA?” we decided to ask the people who would know best – the RSPA membership.  With a camera operator in tow (special thanks to Cory “I Can Do That” Haas!) and a decent microphone, we wandered the show floor and asked people a question “Why did you join or why are you a part of RSPA?”  The video captures their responses and we’re happy to share it with you all!

The simple answer seems to be that there is no better way to -

1. learn about new developments in the POS industry,
2. network with other POS professionals and
3. position your POS dealership to be competitive against non-RSPA member firms.

For us at ProfitStreams, we’re a proud supporter of RSPA and their work.  We have been members for years and support their commitment to promote and support professionalism in the POS industry.

• Location and Search
• Rating Services
• Group Discounts and Coupons
• QR Codes
• Social vs. Media

Location and Search –

Finding a restaurant has morphed to become a far more enriching experience. Location-based offerings such as Foursquare, Facebook Places, Google and Gowalla now leverage proximity, location and search aspects to include specials, reviews and reward systems. For the restaurateur, mobile marketing and social media are most effective when location and search are incorporated—this is a more keen need for this industry than almost any other. Nearly 40% of mobile searches are related to finding restaurants, so restaurants need to make sure they are being found in geo-search services. Consumers proved this year they want real-time options nearby and want reviews to be easily accessible. We see the mobile proximity marketing arena continuing to transform as smartphones become the norm.

Rating Services –

Rating sites continue to gain popularity among Consumers. Our expectation is rating sites are not going to diminish—Consumers view this input as far too valuable in making dining decisions. Yelp!, Google, TripAdvisor, Urbanspoon and Zagat all saw increased activity this year, and as a result restaurants are wise to pay attention to review sites because any Consumer can now be a critic. Now anyone can post a review (good or bad), so restaurants need to watch what is being said so they can engage appropriately. Restaurants taking the opportunity to take a bad review and turn it into a positive situation will see their efforts pay off.

Group Coupons and Discounts –

Love them or hate them, group discount and daily deal sites were a big part of 2011. While there are mixed results from a restaurant point of view, there is no doubt Consumers were ready to flock to the right bargain. According to their SEC filing, Groupon sold more than 28.1 million Groupons in Q1 2011 with over 83.1 million subscribers. They had slightly more than 150,000 subscribers mid-2009! This success spawned several new competitors, including local media companies, Living Social and others.

QR Codes –

The hype going into 2011 was that QR Codes would make a big splash. Unfortunately, we don’t feel QR Codes got the traction needed for broad adoption. We still feel the concept is yet poised for growth, but it may be an improved logo-based interactive tool which earns broadest attention.

Social vs. Media –

Restaurants started to change their perspective of how to use social. In the beginning, many used social media sites as just an extension of traditional media – it was just another way to advertise. In 2011, however, we began to see the transformation of restaurants using social to actually engage in conversations. Restaurants found they could connect more meaningfully with their community by using social from everything from responding to service questions, to identifying and engaging their brand evangelists.

As we wind down 2011, we can’t help but be excited about what 2012 will bring for restaurant social media. While social media made great strides in the restaurant industry this year, we feel the adoption of restaurant social media is still in its infancy. There will be more strategies, tactics and tools available than ever before to help restaurants be successful. We can expect a few bumps in the road and lessons learned, but it promises to be a fun ride.

The push by a Facebooking, Tweeting guru to use the latest and greatest social tech is huge these days. The challenge in finding relevant tactics, however, is that many of these experts have never seen the inside of a kitchen, serving area, or any back-of-house space—so how much can they help?

What seems to be occurring is Merchants are falling under the belief that there will somehow always be an endless stream of new Consumers constantly flowing through the door. This belief can lead to an acceptance of the endless loss of current Consumers and a decision to not invest in the retention of existing Consumer relationships. Tsk, tsk, tsk . . .

We agree new Consumers are important for growth, but if marketing efforts are pushing existing diners out the door in exchange for new ones at a discounted offer, what are we really doing to the long-term success of the business? Are Merchants getting caught up in a craze that is unsustainable? Will Consumers always be an endless stream, moving from one service to another and never returning? How do we take care of existing Consumers, as well as attract new Consumers?

What is well-researched and sustainable in the marketing model is returning Consumers are up to seven times more profitable than new ones, and tactics to entice existing Consumers to return are worthy investments—continuously it’s not just about marketing to new Consumers. Fox Business recently ran a post called “New Customers are Great, But Don’t Forget Your Old Ones” as a reminder, and we agree. <>

They provided three suggested profiles for a Merchant to view these interactions:

• Bonus Customer: A rare breed in Customer circles, and one that, if snared, may only be good for a few transactions, albeit high-value ones.
• Seasonal Customer: Infrequent visitors to the business, these are the Customers who push revenues past the break-even point.
• Bread & Butter Customer: The core Customers of the business; they like what you do and come back to enjoy it.

The profile that delivers consistent and repeatable revenue is the last one, the Bread & Butter Customer. The challenge, though, is how to stay in contact with those existing Bread & Butter Consumers while simultaneously investing to entice new ones. This is the essence of ProfitStreams Closed-Loop Marketing platform that not only automates promotional efforts, but also includes the ability to segment existing Consumers so the right offer gets made to the right Consumer at the right time.

We support this paradigm with core tools in our revenuePWR™ including our powerful Intelligent Marketing Engine (iME).  When you have a system able to analyze recency, frequency, and spend, you can deliver personally relevant marketing messages appropriately with special offers, and invitations automatically delivered to your best Customers on a recurring and continuously profitable basis, while also delivering new offers to new potential Customers.

Often your best Customers do not need a discount incentive to return; in fact, they’d prefer recognition or a VIP event. Aside from determining what offer to make, the strategy behind the initiative is to create a recurring connection with existing Consumers—ideally in a way they themselves have opted in for: text message, email, or even via a social network like Facebook . Once these special offers and invitations are in Customers’ hands, revenuePWR’s™ iME tracks results so you can see which offers appeal most to each segment.

Staying in contact with existing Customers using automation? A good thing . . . when using ProfitStreams™ entire suite of online and social marketing tools all feeding a single Consumer database, freeing you up to run your business—sheer brilliance!

It’s all from ProfitStreams™. Revenue Generating. Measurable. Guaranteed.

Mashable’s 13 Best Practices for Restaurants on Facebook

1. Be Transparent
2. You Must Respond
3. Educate Your Fans
4. Show Off Your Goods
5. Don’t Just Sell – Be Interesting
6. Share Your Press
7. Flaunt Your Social and Digital Savvy
8. Be Consistent Online and Offline
9. Don’t Give Away Too Much
10. Be Charming
11. Respect and Appreciate Your Team
12. Facebook Is Not Twitter
13. Target Consumers With Facebook Ads

Each of these could easily be a blog post by themselves, but we really like that Lauren had collected them together as a nice cheat-sheet for merchants that are just getting underway with Facebook.

We liked this because one of the underpinnings of ProfitStreams Closed-Loop Marketing platform is the ability to support restaurants and merchants with an effective and easy-to-use dashboard to manage online marketing—but especially social marketing—because of its potential as a high ROI channel for marketing investments. Getting tips from others who also keep an eye on this space is like finding a gold nugget!

We reached out to Lauren on Twitter and asked if she might be able to answer a few more questions for us. In a great example of the sharing intrinsic to social media, she responded to our request to answer a few more questions as a follow-on to her post at Mashable (Thank you, Lauren!)

Lauran, thank you for your responses—we know this will help restaurants take best advantage of leveraging social media—and we sincerely appreciate your time!

In summary, Twitter and Facebook seem to be great places for restaurants to focus their efforts, and particular tactics are likely to drive best results. A team can successfully manage an online presence and programming some of your posts can work wonderfully—but not all of them—a personal touch is needed.

Busy almost constantly

WOW! The event is now behind us, and what a great time it connecting with old friends, making new ones. The Point-of-Sale industry is fascinating and is always good to spend time with experts. As part of our wrap-up, we’ve just posted a series of RSPA pictures on our Facebook page showcasing our time in Florida. We also have a couple of videos from the show too (additional to the ones below) that are in post-production now, so keep an eye on our YouTube page (or better yet, subscribe to our page to be notified automatically when we update new videos!)

Summary –

The conference went very well, and we met our ProfitStreams goals for the event. There was a great deal of interest in having the POS system integration to our platform. We had always anticipated this, but RSPA RetailNOW 2011 confirmed it!  The entire Streamer team pitched in to make the event a success. We met with several POS dealers and developers who expressed interest in our Closed-Loop Marketing Platform, and we’ll be connecting with all of them over the next several weeks.

Here is a link to a video thanking all the Streamers for their contribution to what we consider to be one of the most important industry events of the year.

Media Links –

Thumbdrives with the media pre-loaded

In the booth we had several videos looping, each presenting a different aspect or applications and our platform. Here are links to these videos, in case you didn’t get one of the cool little thumb drives we gave out in Florida:

• revenuePWR™ – the platform for ProfitStreams™ Closed-Loop Management (CLM) system
• Ordering – Consumers can place orders from ter computer of their mobile device
• eGift – Consumers can send friends a cup of coffee, a new shirt or anything a retailer carries
• Loyalty – Loyalty integrated to revenuePWR™?  Now there is something to talk about!
• Mobile Marketing – merchants can connect to consumers on what is fast becoming a preferred device
• Guest Management – Restaurants are a big push for the early launch of revenuePWR™ and our Guest Management application stack is pretty powerful

Our thanks to RSPA for a very productive industry gathering! We are already looking forward to next year!

Concept Rendering for RSPA Booth

Our booth will be in space #321 and the team has created a great presence, check out the concept rendering of the booth.

We’re also sharing some of our thought-leadership there with Teddi Davis, VP of Marketing, & Steven Groves, our Online & Social Marketing Strategist and author of “ROI of Social Media: Improving the return on your social marketing investment” (well… that’s me BTW) presenting Monday afternoon on how to develop a social media presence based on ROI. This is  a presentation that will speak to the attendees (POS developers and dealers) about how to use these tools and tactics in a B2B space as well as providing a discussion about how Merchants can do the same to connect to consumers.

The real news, though, is the debut of the ProfitStreams platform to the community at RSPA. We’ll be showing each of the following:

revenuePWR™

This is the core of the ProfitStreams platform and the element that really distinguishes what we do from the competition. You want email marketing that talks to text messaging? Boom . . . you’ve got it in revenuePWR™. You want Ordering to recognize Consumers from your Loyalty program? Pow . . . it’s in there. Need a website to publish your menu, hours of operations, and connect with Consumers? Look no further—we’ve got you covered. revenuePWR™ is the environment that supports a single view of the Customer.  You will not want to miss this debut.

Loyalty

Loyalty has the ability to learn from an integrated POS (we’ll be showing connections to Aldelo, POSiTouch, and a few others), what the Consumer likes and doesn’t like, what they spend, and how often they come in. From this data, it can segment the Consumer into any one of five buckets so a Merchant can make the right offer to the right Consumer, maximizing their relationship with the Consumer. It does a lot more and you can check it out in the product pages of the website at ProfitStreams.com—or just come by and visit with us! We’d be happy to share a demo with you!

Guest Management

When a restaurateur wants to connect with a Consumer, ProfitStreams Guest Management has all they need (well, we think so . . . ) Consumers can make a reservation from the restaurant website or a mobile device, be added to the wait list via mobile when they arrive and receive a page when the table is ready. Host staff can manage the flow of diners and tables through an electronic grease board.   New idea? No. Unique idea? Yep—the integration to revenuePWR™ makes all the difference in a relationship with a consumer.

Mobile Marketing

With 93% of the U.S. population in possession of a mobile phone, texting with Consumers is a sure-fire way to get engagement. Almost every message sent is read almost immediately and our stuff will let a Merchant run a real-time campaign using a half-dozen ways to connect with Consumers and feed results from the campaign to revenuePWR™, strengthening the relationship between the Merchant and the Consumer. Very cool . . .

Ordering

The power of the ProfitStreams platform is designed to get “clicks to connect with bricks” and get butts in seats, but not everyone can come in for the whole retail experience. Ordering allows Consumers to place orders from somewhere else: at home in a browser, on a mobile, or even from a tablet such as the iPad or Droid-powered devices. The restaurant fills the order—pickup or delivery are options they could offer to consumers.

eGift

eGifts provide Consumers the ability to evangelize and promote their favorite businesses to friends, and eGift does it at the speed of electrons! Merchants give up the hassle of managing stacks of plastic cards, and Consumers can buy from the Merchant’s website or via Facebook! Consumers get their eGift immediately via email or text, so they’re happy as clams in the ocean.  Redemption is a snap, too, when it’s connected to the POS.

What else are we doing at RSPA? A bunch of stuff ,and we have a great little gift for anyone coming by the booth too – one we think you’ll find pretty handy (or thumb-y if you will)! Come on by and let’s connect; we’d love to show you our stuff.