Intelligent Marketing Engine (iME)
You’ve been told many times over the years to treat all Consumers the same, but we disagree. Not all Consumers are the same. Some are definitely more valuable to you than others. Therefore, we have created the Intelligent Marketing Engine (iME) to show you which ones are the most valuable. With our metrics designed to track Consumers’ buying behaviors and habits, preferences and other metrics, you can learn valuable insights . You might know several of your good consumers, but what about the ones that are silent? You don’t want them to fade away into the distance because you didn’t know who they were. Intelligent Marketing Engine allows you to analyze your Consumer base and create targeted, compelling messages to keep them coming back time and time again. You can categorize Consumers and work to make them evangelists for your brand.
Intelligent Marketing Engine is what we call the heart and brains of revenuePWR and our Closed-Loop platform. It is the brain as it gathers all the information regarding your Consumers so you can market to them effectively. It is the heart because it keeps flowing information through the Closed-Loop platform and becomes stronger the more it is used. In simple terms, iME is your powerful CRM tool which helps you drive revenue.
Intelligent Marketing Engine (iME) and the Closed-Loop
How does iME tie into the Closed-Loop? iME is part of revenuePWR which is the foundation to ProfitStreams. All apps flow into revenuePWR; thus iME is used to analyze data about Consumers so it can help in the MIND, DEFINED and REMIND elements of the Closed-Loop. iME gathers Consumer information on likes/dislikes and buying behaviors in the MIND element. In DEFINED, iME connects information from the POS to the rest of Consumer data gathered from applications to have a single view of the Consumer. In the REMIND element of the Closed-Loop, iME allows the business to communicate with the Consumers in a targeted, effective way so they return back to the business.
The elements of the Closed-Loop driven by this application are highlighted in blue below:

