Mobile Marketing
Connect with Consumers the Way They Want to be Connected
Create mobile campaigns to stay top-of-mind with Consumers. Mobile campaigns are customized and can range from simple to complex based on needs. Create a simple text campaign about an upcoming event to a trivia contest or even a Consumer satisfaction campaign.
Types of text campaigns include:
- Trivia contest
- Consumer satisfaction campaign
- Special event invites
- Coupons/Offers
Text Messaging is about relevancy and immediacy.
As Consumers opt-in to your business, you can keep them up-to-date on the latest events and promotions. It is a great way to engage with Consumers in an interactive way as people are constantly on the go and rely on their phone being their communication device, daytimer, entertainment system, camera and more all in one.
We can work with you to develop what you want! Whether your goal is generating a database, increasing brand awareness, receiving valuable feedback or driving sales, ProfitStreams will provide measurable results for each campaign. And it is affordable for almost any marketing budget.
Future of Mobile Marketing:
- 290+ million Americans carry mobile phones—over 93% of the nation’s population
- 3,339 average number of texts sent per month by US teens.
- The total number of SMS sent globally tripled between 2007 and 2010, from an estimated 1.8 trillion to a staggering 6.1 trillion. In other words, close to 200,000 text messages are sent every second.
Mobile Marketing and the Closed-Loop
How does mobile marketing tie into the Closed-Loop? Mobile Marketing works with the FIND, BIND and REMIND elements of the Closed-Loop. By sending text messages, Consumers can FIND your business. When Consumers participate in your mobile campaign whether it is a trivia contest, a survey, or getting an offer, they are BINDing with your business. When you text out future marketing messages, you are utilizing the REMIND element of the Closed-Loop.
The elements of the Closed-Loop driven by this application are highlighted in blue below:
Sources: CTIA Wireless Association – Source: mobilefuture.org – International Telecommunication Union